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advertising history

The collaboration between Medicom Toy and Disney brings iconic characters to life and transforms them into an art form that is both nostalgic and contemporary

and manga adaptations

BE@RBRICK Series 45 Release Campaign Special Edition "Project 1/6" (100%) Calzedonia depicted in precise horizontal linesFor the launch of Series 45 in December 2022, Medicom Toy continued its popular promotional campaign: anyone who spent at least 5,000 Yen in one of its direct sales stores and purchased a Series 45 blind box received a store exclusive Bearbrick as a gift never regularly sold and not reproduced. This variant comes from Project 1 6, the very first official Medicom Toy store opened in Shibuya in 1997, which became the starting point for an entire